Monopoly GO!
Friendship Pays Campaign
MONOPOLY GO from Scopely takes everything you love about the classic board game and blows it out into a fast, chaotic, cash-stuffed adventure. Filled with wild mini-games, unlimited players, and more money than Mr. Monopoly’s pockets can handle.
And in this world, the more friends you bring along, the richer everyone gets. Because in MONOPOLY GO, Friendship Pays.
So to help the game break out into the world, we created their first big, high-energy campaign, bringing the wacky MONOPOLY GO universe to life with a star-studded cast, over-the-top scenarios, and a cameo from the big (little) guy himself, Mr. Monopoly.
Did someone say social? *
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Did someone say social? * 〰️
We all know Mr. Monopoly, but most of us haven’t seen him as a walking, talking, Scottish Terrier–riding character. Until now. We gave him a voice with the help of the one and only Will Ferrell, creating a charming, cheeky version of the mascot fans already adore.
To make him feel truly real, we built a series of social-first videos that dropped him straight into everyday feeds reacting, riffing, and bantering like an actual personality on the internet. Suddenly, Mr. Monopoly wasn’t just the face of the game; he was the driving force behind MONOPOLY GO!, guiding players through the wild world and tossing out witty puns along the way.
The Team That Made It Happen
Agency: Omelet
ECD: Chelsea Kauth + Josh Smutko
Creative Director: Jimmy Barker
Creative Director: Raul Montes
Copywriter: Tricia Lopez
Art Director: Steven Jones
Producer: Erica Hara