Howdy! I’m Tricia, an actual LA native. Writing has been my thing ever since I was a kid—I’d make up stories about a spider living in my dad’s chili plant and rewrite the endings to my favorite shows. That passion carried me through undergrad, grad school, and into the literary world of writing. But eventually, I craved something that would challenge my approach to storytelling. Enter: the wonderfully weird world of advertising. Now, I channel my literary roots into crafting stories for conceptual spots, ads, key art, 360 campaigns, and everything in between.